Why Different File Formats Matter | The Content Cottage – A designer’s take on why a JPEG alone won’t cut it! Learn the key file types (PNG, SVG, EPS, PDF) and why they’re essential for logos, web, and print. Avoid blurry, low-quality branding—get the right files from your designer!
Ever received your logo and thought, “Why does it look blurry on my website?” or “Why does my printer say this file won’t work?” 😩 check out reasons why just having a JPEG logo wont do!
If you’ve only been given a JPEG, you’re missing the essential files you need for different uses. Let’s break it down!
The Right File for the Right Job:
✅ PNG – Transparent background, perfect for websites & social media.
✅ SVG – Scales without losing quality (best for web & apps!).
✅ EPS/PDF – Print-friendly, ideal for business cards & merchandise.
❌ JPEG – NOT ideal for logos! No transparency & loses quality when resized.
Using the wrong format can lead to pixelation, printing issues, and an inconsistent brand look!
⚠️ What Happens When You Only Have a JPEG?
🚫 No transparency – That annoying white box around your logo? That’s because JPEGs don’t support transparent backgrounds.
🚫 Blurry when resized – Need your logo bigger? JPEGs lose quality when scaled.
🚫 Not print-ready – Printers prefer vector files (EPS, PDF) for crisp, high-quality results.
A single JPEG won’t work for every need—your brand deserves better!
📂 What Your Designer Should Give You:
A complete logo package should include:
✔️ PNG (for digital use)
✔️ SVG (for websites & apps)
✔️ EPS/PDF (for high-quality printing)
✔️ JPEG (for smaller file size, email footers etc)
✔️ Colour variations (full colour, black, white)
📌 Pro Tip: Always ask for vector files (EPS, PDF, or AI). You may not need them now, but future designers & printers will!
Have you ever run into a file format issue? Lets talk!
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